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Wednesday, December 2, 2009

Promotional Automotive Gifts



After driving 2000 miles over the Thanksgiving holiday automotive gifts seemed like the perfect topic to blog about. 30 hours is a lot of time to drive but it was apparent that a lot of us are spending more time behind the wheel with commutes getting longer due to traffic or more of us selecting to drive in lieu of flying.

We unloaded the car and I was amazed at the number of promotional products that made the trip more pleasurable.

Our trusty Cellmate dashboard help sunglasses and one cell phone.
Our dog Rufus’s food and water was smartly stored in a K9 dog travel bag
A trunk organizer held gloves, hats and other winter gear. It doubles as our portable ski gear locker also holding helmets and goggles.
An auto safety set contained jumper cables, flares, emergency blanket, gas siphon and more.
Coffee was kept warm in an insulated thermos and stainless steel travel mugs prevented spills.
3 ways cigarette charger for phones and GPS
Lap top travel case
Back packs
Compact travel cooler on wheels for drinks and healthy road food
Lip balm
Anti-bacterial spray
Handi - wipes
Micro fiber cloth to clean sun glasses
LED flashlight
Ice scraper
Key ring

Each and every item had a logo on it. You don’t need to drive by a billboard anymore, the interior of our vehicles have become a rolling version. Promotional automotive gifts are both extremely practical and they help you send multiple messages showing how you care for your client’s safety and convenience.

We use this stuff and we know what works. 2000 miles tells the story. Give us a call at 888-344-6060 and we are ready to share what we have learned.

Friday, November 20, 2009


We were sitting by the fire last night selecting gifts for our key clients. One of the best picks were soft, cuddly, micro-plush blankets embroidered with our name. They embody a sense of warmth, comfort and security. That’s an important message law firms, attorneys, accountants, financial planers and a host of other serious service businesses need to convey. It’s a sound promotional products strategy.

Blankets are often overlooked but they truly are practical anywhere in North America and their symbolism and sense of comfort is universal. Make no mistake that having your logo on a blanket that is wrapped around a valued client or business partner sends a long and lasting message.

With the advent of polyester the prices have become remarkably affordable. Now the “Plush” version of polyester has taken this versatile material to a new level of look, comfort and feel.

If you are a law firm, accountant, a financial planner or a similar service provider we would like to show you some blankets that will make a strong and lasting impression with your valued clients. Give us a call at 888-344-8080 and we promise to find the right blanket for your needs.

Wednesday, November 18, 2009

LED Flashlights


You can never have enough flashlights. They are practical, smart and are easy to use a symbol for a campaign. LED flashlights have revolutionized the small personalized flashlight market.

LED’s are very low cost light emitting diodes that require very low power and shine brilliantly. Couple this with the latest aluminum manufacturing processes and we can offer you small 3 LED custom flashlights for as low as $2.00.

H1 LED Flashlights

The configurations include:

• Small aluminum
• Tapelight keychain
• Solar powered
• Bottle opener
• Strobe carabiner
• LED pen
• Rotating
• Solar keychain
• Tear drop
• Ultra keylite

If you are looking to do something extra special we can show you are favorites that your clients will believe cost 2x or 3x more than what you paid. It’s called perceived value and we know how to deliver it.

Take a peek at the gallery below and give us a call so that we can tell you about the latest in led flashlights. Give us a call at 888-344-6060 for more information

Friday, October 23, 2009

Floaty Pens Classic Products



“The more things change, the more they stay the same.” I chose to blog about Floaty Pens this morning and realized that in an industry that works day and night to be innovative that there are some products that simply can not be beat.

The highest quality floaty pen was designed in Denmark over 60 years ago. Earlier pens had a number of flaws. Today the design has been copied through out the world. Just Google “floaty pens” and you will see over 16,200,000 results. These pens are being sought after by collectors’ world wide. Hint, hint!

We can help you create a powerful and lasting message inside your pen. Even in our era of key boards, touch pads and hand held devices we pick up pens innumerable times per day.

Here’s a great idea. Incorporate a custom floaty pen into a multi year campaign. Use a striking design that highlights your annual campaign or mission. Make your target audience want to collect the pen every year. Let us help you turn your pen into an iconic marketing piece.

The end game is all about consistency and recognition. Even in our digital, socially linked world, “The Pen is still Mightier than the Sword”.

Give us a call at 888-344-6060 for some ideas and click on Cool Ideas to check out more on Floaty Pens on our web site.

Thursday, October 15, 2009

Free to Freemium Is there really a free lunch?



There is a paradigm shift taking place. It called free to freemium.

The concept of giving something for free as an inducement has been around for ages. Giveaways, freebies, swag, tchotchkes, promo, premium… they go by many names.

In the last 2 weeks of studying this, I keep see the line, “Free is the new economic model”. Think about Google, You Tube and Flickr. The list is countless and most of the top web sites are all free. Now a new strategy is appearing. More and more basic service web sites provide their level entry product for FREE. Many of these are supported by advertising.

What do you do when you have a business model that has more than one level service? The move today is to offer your basic service for FREE and begin to introduce the customer to your product. The more they use it, the more they learn and they begin to look for the upgrade.

This is the Freemium strategy. Offer them a good product for free, show them how well it works for them and upgrade them to the fee based product.

Now that FREE is the new level entry how do you get that client to choose your company over the competition? That’s where you friends at MCM come into the equation. We can show you the most appropriate product that will make the greatest impact in aligning your target audience with you Freemium service. How about a Web Key to bring them to your new URL or a custom mouse pad that describes the service.

Give us a call at 888-344-6060 and we have a list of qualifying questions about your service / product and your intended market. As new and different as this free economic model is, there is a promotional item that can help you land that next client.

Perhaps there really is a Free Lunch?

Wednesday, October 14, 2009

Early Holiday Shopping



We received a bunch of feedback from the 10-10-09 Blog on year end value. One of our web elves immediately re-vamped our Holiday Web Page. Take a few moments and click on the links to view what our featured suppliers are offering for the holidays. The selection is outstanding. The site will be continuously updated as more holiday specials are offered.

Our favorite categories are Holiday Cards, Business Gifts and Food Gifts. Our ideas don’t stop there. It would be impossible to have a web site that covers all of the possibilities. That’s where our consultative strategy comes into play. Call us so that we can ask you some key questions about your message, who your targeted audience is and your price point. Right now delivery isn’t a problem, but don’t procrastinate.


Even though 2009 has been a challenging business year, the opportunity to have your message stand out has never been more important and easier to convey. There will be less gifts exchanged making yours MORE VISIBLE. The added bonus is that our suppliers are offering the most aggressive pricing that we have ever seen.

Don’t miss this perfect opportunity to make the greatest possible impact during the holidays. Click on our new page, look at some of our suggestions and ring us up at 888-344-6060 and we will help you send that special gift.

Saturday, October 10, 2009

Maximize Your Dollars Impact – Great Deals on Promotional Products


Woody Allen? One of his best quotes was,”In my family it was a sin to pay retail”. We live in a world where if you only make your decisions based on price you will be surely disappointed in the long run.

This week we attended a mini trade show. What stuck out the most were the advantageous deals on 2009 styles. Even though everyone prepared for less than robust sales for this year, there are pockets of inventory that must be sold. This is the perfect opportunity to maximize your dollars impact and make a wise investment for your year end projects.

You can either reach a broader audience or use a higher price point item that is now within your budget. Unfortunately there is no master list of al of these great opportunities. The good news is that we have a very good idea were to find these hidden gems.

Don’t wait until that next great deal on promotional products comes around. The time is now and we look forward to showing you how to maximize your dollars impact today. Give us a call at 888-344-6060 or Click on MCM PRODUCTIONS.