Mouse Pads

Alright with the crazy pictures. Our goal is to have one relevant blog spot per week and I am waiting for a really cool Flash clip. We will post that later. Mickey Mouse will have to do.

You have heard us speak about CPI (cost per impression). It’ simply a way to measure the cost of a per view of a product to determine its financial effectiveness over its life span. Old School thinking made us put magnets on anything that they could stick to including the ubiquitous refrigerator door. Then came the fancy stainless steel doors that we did not want to mire and then the message out lost in the lists, calendars, sticky notes and school projects that wall papered the enamel door.

About ten years ago came the PC. They are at work, at home, the coffee shop and the airport. How many times per day do you see the mouse and the proverbial mouse pad?
The CPI value is enormous.

MCM has a very special supplier in this product and we would love to tell you more about them. Click on our Cyber Store and then pick up the phone and call us at 888-344-6060. We have some great ideas to share.

Niagara Falls

Niagara Falls! No, not the one in the photo, no, not the Abbott and Costello routine. I’m writing about the one that comes out of most shower heads.

As part of our Green Initiative we have been looking at everything we do at home, work and play with respect to do we use the best green practice? I was taking a long shower
and was thinking about how much water I was wasting and how much energy it took to heat the wasted water. With a little research I learned that the 1992 Federal Energy Policy Act mandated that all shower heads use 2.2 gallons per minute (gpm).

I grabbed a bucket that had quart measurement lines denoted on it and caught one minute’s flow of water. Much to my surprise my circa 2004 shower head ran at 4.1 gpm. A quick calculation told me that I was using over 8000 extra gallons per year and a bunch of natural gas. A quick inspection determined that a washer was misplaced and the repair was made on the spot. I also found that one can purchase a flow restrictor ($1.79), a flow regulator ($35.00) or a new 2.2 gpm showerhead from $12.00 to almost infinity.

Many of our clients are working hard to send green / environmentally conscious messages. We have done some interesting project and would like to share them with you. You can click on our Green Page for a start or give us a call at 888-344-6060

Performance Wear or All Work and No Play?

All work and no play would make MCM a very dull place to be. An attribute of this business is that you get lots of stuff to play with and test. Apparel is still one of our top product families and we test products all year round.

True to our word, when we are not working we are playing. That is why we moved the business to Park City UT. It’s a 4 season playground. In the past few years the promotional products industry has caught on to the emerging need to supply high quality technical performance wear.

Gone are the days of damp cold shirts and rain gear that was as breathable as a shower curtain. Our clients are asking for moisture wicking shirts, rash guards, breathable rain jackets and wind proof fleece. We have incredible choices in name brand and (house brand) performance wear to show you.

We are constantly outdoors testing the products ourselves. That’s Chris steering a 44 foot sloop off the Catalina coast. In the past year the MCM team as been skiing at 10,000 feet, river rafting, camping, sailing, golfing, road bike racing, mountain biking and sitting by the campfire. If you need technical apparel, let us tell you what we have tested and how it can suit your needs. As always, give us a call at 888-344-6060 or link directly to our Apparel Mall

Honey, have you seen my cell phone?

Honey, have you seen my cell phone?

How many times have you heard this one? If you are at all like me, it’s a frequent occurrence. My phone’s most popular hiding spot is under a seat in my car.

Do you ever put your cell phone on a seat, the dash or the console of the car only to hear it slide away during a turn? Toss in a bit of distraction as you look for a parking space or enter the house with your arms filled with odds and ends and you are certain to forget it fell.

Have we got the perfect solution for you. Take a look at the Cellmate. This simple pad will stick on your dash board or console. It holds keys, cell phones, pens… you name it. Being a very picky car guy, I was skeptical that it would either leave a mark on the dash or it would fail to hold my phone when I sharp turn. The Cellmate passed all of the tests.

The real bonus is that it provides a CPI (cost per impression) that is off the charts. Think about how many times a day your audience gets in and out of the car! We use them as self-promos because we believe in them and have observed the results.

Give us a call at 888-344-6060 or click on http://www.mcmproduction.com/ for more info.