Floaty Pens Classic Products

“The more things change, the more they stay the same.” I chose to blog about Floaty Pens this morning and realized that in an industry that works day and night to be innovative that there are some products that simply can not be beat.

The highest quality floaty pen was designed in Denmark over 60 years ago. Earlier pens had a number of flaws. Today the design has been copied through out the world. Just Google “floaty pens” and you will see over 16,200,000 results. These pens are being sought after by collectors’ world wide. Hint, hint!

We can help you create a powerful and lasting message inside your pen. Even in our era of key boards, touch pads and hand held devices we pick up pens innumerable times per day.

Here’s a great idea. Incorporate a custom floaty pen into a multi year campaign. Use a striking design that highlights your annual campaign or mission. Make your target audience want to collect the pen every year. Let us help you turn your pen into an iconic marketing piece.

The end game is all about consistency and recognition. Even in our digital, socially linked world, “The Pen is still Mightier than the Sword”.

Give us a call at 888-344-6060 for some ideas and click on Cool Ideas to check out more on Floaty Pens on our web site.

Free to Freemium Is there really a free lunch?

There is a paradigm shift taking place. It called free to freemium.

The concept of giving something for free as an inducement has been around for ages. Giveaways, freebies, swag, tchotchkes, promo, premium… they go by many names.

In the last 2 weeks of studying this, I keep see the line, “Free is the new economic model”. Think about Google, You Tube and Flickr. The list is countless and most of the top web sites are all free. Now a new strategy is appearing. More and more basic service web sites provide their level entry product for FREE. Many of these are supported by advertising.

What do you do when you have a business model that has more than one level service? The move today is to offer your basic service for FREE and begin to introduce the customer to your product. The more they use it, the more they learn and they begin to look for the upgrade.

This is the Freemium strategy. Offer them a good product for free, show them how well it works for them and upgrade them to the fee based product.

Now that FREE is the new level entry how do you get that client to choose your company over the competition? That’s where you friends at MCM come into the equation. We can show you the most appropriate product that will make the greatest impact in aligning your target audience with you Freemium service. How about a Web Key to bring them to your new URL or a custom mouse pad that describes the service.

Give us a call at 888-344-6060 and we have a list of qualifying questions about your service / product and your intended market. As new and different as this free economic model is, there is a promotional item that can help you land that next client.

Perhaps there really is a Free Lunch?

Early Holiday Shopping

We received a bunch of feedback from the 10-10-09 Blog on year end value. One of our web elves immediately re-vamped our Holiday Web Page. Take a few moments and click on the links to view what our featured suppliers are offering for the holidays. The selection is outstanding. The site will be continuously updated as more holiday specials are offered.

Our favorite categories are Holiday Cards, Business Gifts and Food Gifts. Our ideas don’t stop there. It would be impossible to have a web site that covers all of the possibilities. That’s where our consultative strategy comes into play. Call us so that we can ask you some key questions about your message, who your targeted audience is and your price point. Right now delivery isn’t a problem, but don’t procrastinate.


Even though 2009 has been a challenging business year, the opportunity to have your message stand out has never been more important and easier to convey. There will be less gifts exchanged making yours MORE VISIBLE. The added bonus is that our suppliers are offering the most aggressive pricing that we have ever seen.

Don’t miss this perfect opportunity to make the greatest possible impact during the holidays. Click on our new page, look at some of our suggestions and ring us up at 888-344-6060 and we will help you send that special gift.

Maximize Your Dollars Impact – Great Deals on Promotional Products

Woody Allen? One of his best quotes was,”In my family it was a sin to pay retail”. We live in a world where if you only make your decisions based on price you will be surely disappointed in the long run.

This week we attended a mini trade show. What stuck out the most were the advantageous deals on 2009 styles. Even though everyone prepared for less than robust sales for this year, there are pockets of inventory that must be sold. This is the perfect opportunity to maximize your dollars impact and make a wise investment for your year end projects.

You can either reach a broader audience or use a higher price point item that is now within your budget. Unfortunately there is no master list of al of these great opportunities. The good news is that we have a very good idea were to find these hidden gems.

Don’t wait until that next great deal on promotional products comes around. The time is now and we look forward to showing you how to maximize your dollars impact today. Give us a call at 888-344-6060 or Click on MCM PRODUCTIONS.

Do Promotional Products Work? How to Choose the Right Promotional Product

The question of do promotional products works is asked as frequently as what’s the hottest product? At MCM we can provide you with an enormous number of cast studies and industry statistics to try to answer this question.

Data from the promotional products industry? Could it be a bit biased? That’s an easier question to answer.

We try to take a more practical approach. It involves a simple test. Move your eyes away from the screen and take a look at your desk, walls or even your shirt or jacket hanging in the corner. What do you see?

Even if you are like me, someone who does not like clutter, too much distraction and furry desk critters, I suspect you will be amazed by the number of promotional items that are within your reach.

The next step is to think about why some of these products are your favorites and why / how you use them each and every day.

There, I gave you the best way to determine why and how promotional products work for you. Let us help you translate this into what will work best for your next project. Call MCM 888-344-6060 or Click on MCM PRODUCTIONS