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Saturday, March 14, 2009



Look at how this industry is keeping pace with technology. Just a short while ago we thought that imprinted mouse pads were high tech. Today, two of the hottest technology products are USB drives and Web Keys.

Let’s simplify this for the techno – challenged. Both devices use a USB I/O (universal serial bus interface connector). That’s the tiny rectangular plug that connects most computers and smart phones to other external devices like chargers.

A USB Drive is a miniature hard drive that can contain (1) data that is permanently programmed onto the device, (2) data that is erasable or (3) blank. It either delivers the pre-programmed content or message each time it is plugged into PC or it can be used as an additional storage device.

A Web Key is a miniature hard drive that is simply programmed to automatically connect to a web site when plugged into a PC.

The trick is to understand how to best utilize the attributes of each technology.

USB drives are a very effective way to deliver robust content but they deliver it the same way a nicely designed brochure or presentation does. The Web Key when linked to a specific Landing Page on your web site permits you to continually modify and update the information. The added bonus is that you can also track the activity on that page using Google Analytics or a number of other web site tracking tools.

We can even show you Drives and Keys custom molded into almost any shape. You have to see them to believe them.

Have some questions, want to learn more? Give us a call and we will help you make the most intelligent decision on how to decide on which is the right product for your application . 888-344-6060

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